Sex: part of the oldest profession and one of the most powerful forces of human nature. Unsurprisingly, sex is used extensively in communications and advertising. The day after Hugh Hefner passed away, Grain director Madelyn Postman discussed the Playboy brand on BBC’s Talking Business with Aaron Heslehurst. Here’s the segment, and an analysis of how Playboy branded sex itself. Whether men really think about sex…
We recently came across this interview from March 7th 2012 of Grain’s founder Christoph Geppert on LBC Radio. That was just after our tenth anniversary!
The guys down at Mortgage Finance Gazette have covered the recent launch of Propertymark. Previously known as ARLA, NAEA, NAVA, ICBA and APIP, we created the new name and the new brand with the focus on increasing consumer awareness of the business. Find out more here.
Grain is now fifteen years old! Last Friday, clients and friends joined us for a celebration in grand style at Soho House’s Apartment. We’re not just celebrating 15 years in business but 15 years of doing what we love: inspiring companies and helping them to be successful. The party quiz winners are the BEAR team with 17 correct answers. Mandy had 15, David C 14, Virginie S…
The National Federation of Property Professionals (NFoPP) has rebranded and repositioned as the umbrella brand Propertymark and the changes, developed by Grain Creative, are aiming to significantly disrupt the estate and letting agency market in the UK. Through its membership associations, the National Association of Estate Agents (NAEA) and the Association of Residential Letting Agents (ARLA), the new Propertymark brand has over 4,000 member branches…
I was recently interviewed by Managing Intellectual Property magazine, one of the leading sources worldwide of news and analysis of all things relating to IP. The interview covered many of the specialist areas where the expertise of branding agencies are important in helping clients avoid the pitfalls they might experience if they try naming and branding development in-house. It was a good interview and I was…
UEL recently hosted a Roundtable on Fashion Entrepreneurship as part of their Fashion & Textile Symposium 2016. I was honoured to be invited as a member of the roundtable and pleased to see a healthy attendance of about a hundred students and lecturers, including the Dean of the School of Arts & Digital Industries, Professor Simon Robertshaw. The link between the four of us on the roundtable is…
We are over the moon that Petit Tribe, the new childrenswear label with branding, packaging and ecommerce website by Grain, was showcased in the prestigious Next Talents 2016 scout initiative of Vogue Italia & Yoox.com (owner of NET-A-PORTER) this week in Milan. Adding to the kudos is the fact that Petit Tribe is the very first childrenswear brand to be featured in ‘The Next Talents’, and…
Madelyn Postman leading the talk. It has been a great year for Grain from being invited to guest lecture at several universities to leading industry talks. Most recently, our Creative Director Madelyn Postman was invited to join local industrial design and ecommerce professionals to speak at the Industrial Innovation Seminar in Zhongshan, China. With more than 200 business leaders from the region attending, the seminar focused…
On 26th November, leaders in the creative industries travelled to Plymouth from across the country to find out the winners of the Media Innovation Awards. Our creative director Christoph Geppert joined the judging panel this year and announced some of the well deserved winners on the night. The 2015 Media Innovation Award winners Animation Together for Short Lives produced by Hurricane Media App War…
In 2009 we were tasked by Nokia to design and supervise the production of 1,000 high-spec, special edition boxes to present the N97 smart phone to brand ambassadors and the media. You can see the project published in Promotional Packaging & Design by Christian Campos.
Have you followed the latest season of Dragons’ Den on BBC? We’re massive fans of the show and were all excited to see our designer Rosalind Gregoire’s packaging project attracting investment from business tycoon Peter Jones. The UK is well stocked with exciting foods from all over Europe, Asia and the Americas, but the rich and diverse foods of Africa remain largely undiscovered. When Chika’s…
We are incredibly proud to announce that our branding work for childrenswear brand Petit Tribe with creative direction from Yulan Creative‘s Joanne Jong helped the new label win the prestigious Smallish Magazine Best Newcomer 2015 award!
Our JoJoJam logo was featured in LogoLounge volume 5: 2,000 International Identities by Leading Designers from Rockport Publishers.
Another little treasure that we found in our bookcase – Vivian Cipolla business cards featured in Business Cards 2: More Ways of Saying Hello from Laurence King.