Trigger

Grain Creative

Iconic Brand Creation

Thoughts

What Does a Shirt Really Cost?

by Guest, August 22nd 2017

Thanks to our guest author, Hazel Garcia of Investment Zen, who has provided us with this infographic showing the cost breakdown of pricing of a shirt. Branding and marketing costs also need to be considered, and in the world of luxury, the markup for added value – the brand magic – will be substantial. Think about the last time you went shopping for a new shirt. What were…

An Experience to Remember

by Guest, August 4th 2016

By Tim Verbakel The day I received a positive response from Grain was the start of a great adventure. I was invited to be a junior designer in London for three and a half months! Coming over from The Netherlands has been a great experience where I have learned a lot. Not only in graphic design, but my English has also improved to a new…

Branding in Education: how can universities brand effectively when heading to Asia?

by Guest, April 4th 2016

Over the years, more and more educational institutions have attempted to enter the Asian market. Some are hugely successful. Some lost millions. What are the X-factors leading to success? “It’s all about good branding!” says Asian region project manager for BMI education company, Kew Pham. Leading a successful fair for more than 30 education companies and universities from all over the world, this month Kew…