Politics has long depended on marketing, with a leader’s image being critical to any political campaign. But marketeers, and brands in particular, have historically tried as hard as possible to avoid politics. However as the political scene has become more divisive, especially in the wake of Brexit, the rise of Marine Le-Pen in France and the election of President Trump in the US, brands have found themselves…
Should brands avoid the General Election?
by Briony Harris, April 28th 2017