Why Farming Out Branding Is A Good Idea If you go back to the 1960s and 1970s, supermarket own label brands were almost universally the equivalent of today’s value brands and the Tesco Delamare and Golden Ring brands were seen as relatively poor quality but very low cost. A reflection of the Jack Cohen “pile it high sell it cheap” ethos. Since then, Tesco have…
The great bard once wrote “That which we call a rose by any other name would smell as sweet,” a phrase sometimes quoted by modern day detractors of the branding industry to imply that you could pick any name out of a hat for a new brand and it would not affect that brand’s fortunes. Well we beg to differ, Mr Shakespeare! Before we developed…
In 2009 we were tasked by Nokia to design and supervise the production of 1,000 high-spec, special edition boxes to present the N97 smart phone to brand ambassadors and the media. You can see the project published in Promotional Packaging & Design by Christian Campos.
Have you followed the latest season of Dragons’ Den on BBC? We’re massive fans of the show and were all excited to see our designer Rosalind Gregoire’s packaging project attracting investment from business tycoon Peter Jones. The UK is well stocked with exciting foods from all over Europe, Asia and the Americas, but the rich and diverse foods of Africa remain largely undiscovered. When Chika’s…
Our Nokia N97 packaging has been featured on The Dieline, “The world’s #1 packaging website”.
There have been four celestial events today: the solar eclipse, spring equinox, a supermoon, and the online launch of new childrenswear brand Petit Tribe! Petit Tribe is a new luxury childrenswear brand unlike any other, fusing traditional African inspiration with contemporary design. A dream come true Grain has been working with Petit Tribe from the beginning to help transform an inspired dream in the mind…
…not only an important North American holiday but a good time to take a moment and look back at the past year. For Grain, 2014 has been incredible. It has been a year of change for us, with Daisy leaving our interior design team after four and a half years (sniff!) and two of our – evidently very well trained – junior designers moving on to Saatchi…
This season’s Dragons on BBC Good branding helps you to succeed only when you have an authentically great product. One of my favourite shows on BBC is Dragons’ Den. I have watched it since I was in university and often feel really inspired by entrepreneurs and startup businesses with big dreams and ideas. Since I joined Grain Creative, the show has given me much more…
Most of us have a love/hate relationship with Innocent’s copywriting. Initially we are drawn in and grin at it and then quickly it feels like it’s trying to hard, we see it everywhere and we start to get sick of it. Our clients often brief us on creating a tone of voice which is friendly and open but not going so far as the Innocent…
What is the connection between jazz and wonderful graphic design? The iconic designs of Blue Note Records have a modern day follow-up with the posters for Jazz en Claypole, in Argentina. A feast for the eyes as much as the music satiates the ears.
Amidst the excitement of hitting the ground running in 2013, we are taking a quick look back at our highlights of 2012. Just click on the image below to download a PDF showing some of our naming, luxury branding, packaging, identity and digital projects. Recently we have been talking about what makes us different and why our clients like working with us. Here are our…
We are delighted to announce the launch of the website for Main Squeeze. After having named the new brand, designed its brand identity and designed orange juice and apple juice packaging the brand needed a distinctive online presence. The website has been launched in English and Chinese and is expecting further products to be added to the family. May the juice be with you.
Labels and Labeling magazine asked our views on QR codes…and we gave our frank response!
We are delighted to share one of our latest projects: the naming of a new Chinese brand of fresh juices. It’s our new Main Squeeze! We have designed the packaging of the freshly squeezed orange juice in 2 sizes, with lots more in the pipeline…or should I say the straw?
The book Promotional Packaging and Design offers a compact overview of some great ideas in packaging design – including some of our very own work! It also includes a 6-page feature on Grain.