Trigger

Grain Creative

Iconic Brand Creation

Thoughts

Five strategic questions for FE Colleges to ask ahead of merger

by Briony Harris, September 20th 2017

1. How do we position ourselves to get maximum benefits from the merger? First and foremost, further education colleges (which mostly serve learners aged 16-18) need students and so a merged college needs a brand that is memorable and attractive. Existing students need to welcome and identify with the new identity, but it is also vitally important to reach new audiences and attract students who…

Amersham Museum reopens: new branding by Grain

by Madelyn Postman, July 25th 2017

The glass entrance of the recently reopened Amersham Museum draws in passers-by, and once they’re inside, the new displays are captivating. The entire space is welcoming and encourages visitors to move from one area to another, learning about the area’s history. The many local stories, some of which go back centuries, come to life and interweave with current landmarks and events. Grain is excited to be part of the re-imagined…

Welcome to Mégane

by Briony Harris, April 19th 2017

Mégane Osio is Grain’s intern this summer and is enjoying putting her design skills to use whilst rapidly improving her English. She is a student of graphic design at ECV Creative Schools & Community in Bordeaux, France. She particularly likes all aspects of corporate design and print, including the visual identity of a brand, packaging, typography, page layout and illustration. Mégane loves music, especially singing,…

Propertymark features in Mortgage Finance Gazette

by Juli Ferguson, March 6th 2017

The guys down at Mortgage Finance Gazette have covered the recent launch of Propertymark. Previously known as ARLA, NAEA, NAVA, ICBA and APIP, we created the new name and the new brand with the focus on increasing consumer awareness of the business. Find out more here.  

Fifteen years of Grain

by Madelyn Postman, February 27th 2017

Grain is now fifteen years old! Last Friday, clients and friends joined us for a celebration in grand style at Soho House’s Apartment. We’re not just celebrating 15 years in business but 15 years of doing what we love: inspiring companies and helping them to be successful. The party quiz winners are the BEAR team with 17 correct answers. Mandy had 15, David C 14, Virginie S…

Grain rebrands the biggest brand you’ve never heard of

by Drew Durning, February 8th 2017

The National Federation of Property Professionals (NFoPP) has rebranded and repositioned as the umbrella brand Propertymark and the changes, developed by Grain Creative, are aiming to significantly disrupt the estate and letting agency market in the UK. Through its membership associations, the National Association of Estate Agents (NAEA) and the Association of Residential Letting Agents (ARLA), the new Propertymark brand has over 4,000 member branches…

Can you guess who we’ve just rebranded?

by Drew Durning, January 27th 2017

Changing a well-established and well-known brand with all its existing brand attributes, brand promises and emotional ties can be like the clichéd oil tanker which needs a very long time to change course. There are still people who call a Snickers bar “Marathon”! It can be a challenge to say the least. But to rebrand the biggest brand you’ve never heard of, in essence an invisible brand…

Fighting the disposable clothes fad

by Briony Harris, January 11th 2017

Clothes – from many retailers – have become almost disposable: we buy them cheaply, wear them for a few months and then chuck them out. Many people are aware that super-cheap clothes may be manufactured in inhumane conditions, but do we stop to think about the environmental impact of simply binning stretched t-shirts and odd socks? It takes up to 3,000 litres of water to…

A big welcome to Briony!

by Madelyn Postman, January 4th 2017

We are very happy to welcome our new project and studio manager, Briony Harris, to the team. Briony comes from the world of media, having spent 16 years with the BBC writing scripts, social media content and copy for the news website, and most recently on 12+ hour shifts producing Radio 4’s The World Tonight. At Grain, she has spread out her time in a more reasonable manner,…

Fashion Marketing Project with the University of East London

by Juli Ferguson, December 7th 2016

In November, we launched a Fashion Marketing Consultancy Live Project, a collaboration between Grain and the Fashion Marketing team of the Fashion & Textiles Department, University of East London. The project, led by second-year UEL Fashion Marketing students, aims to help students understand what it’s like working in an agency environment and to further develop creative and strategic thinking in fashion business. The project is jointly developed…

The Value of Naming

by Drew Durning, October 28th 2016 Jenga Tower was New Bondway

A £600m name that no-one will ever know.   DAMAC, the Dubai-based property company, has been in the news lately as it has appointed Australia’s Lendlease to build the high rise property, now known as Aykon London One, on the site in Nine Elms Battersea London. The interiors of the 50-storey building have been designed by Versace and the offices and residential apartments facing the…

Thank you Grain!

by Elodie Petitbon, October 12th 2016

I was very happy when the Grain team accepted my application to come to England to do a design internship! The three months I spent at Grain was a great experience for me and I found their working environment to be both professional and personal. I worked on a lot of great projects and with some reputable clients. At university I hadn’t had the opportunity to work within…