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Grain Creative

Iconic Brand Creation

Thoughts

From Grain to Foster + Partners

by Sam Strudwick, August 29th 2014

Regrettably, this was my last week as part of the team at Grain as I will be taking up a full time design position at Foster + Partners architects. I’ve learnt a lot over these 16 months or so and will certainly miss the cheerful, small studio environment and the consistent supply of tea! I worked on some wonderful projects with some wonderful people which…

How to find a job as a graphic designer

by Madelyn Postman, August 28th 2014

We are currently looking for a middleweight graphic designer to join our team. The process is well underway: we’ve interviewed some promising candidates and hope to fill the position very soon! The search itself provoked some thought about how people apply for jobs. This Thought is aimed at designers who would like to massively increase their chance of landing the job they want. Our top…

New Bondway: full steam ahead!

by Sam Strudwick, August 7th 2014

Your mid afternoon stroll down the Chelsea embankment, perhaps your bike ride along Millbank or even your lunchtime run that takes you over the Lambeth Bridge – whatever it is you do that offers you those familiar views of London, expect there to to be a new addition. There’s a new development coming to London’s skyline, and quite frankly, we’re pretty excited about it. The…

Summer branding & design update

by Madelyn Postman, July 30th 2014

We’re well into the summer and enjoying the heat wave, keeping busy here at Grain. We’ve been working on some great projects recently and wanted to let you know about a few of them. Devotion Diamonds Continuing our partnership with this engagement jewellery brand we have worked with since it was a twinkle in the founder’s eye two years ago, we recently launched a refresh…

Have you given your brand a soul yet?

by Kent Le, July 29th 2014 Christoph & Madelyn

Last month, we had our team meeting at our Marylebone space at The Office Group where their PR team took a picture of Grain’s two directors, Christoph & Madelyn, to prepare for their newsletter this month. When they tweeted the picture, what caught my eye was the caption “Grain Creative on nurturing brands and giving them a soul.” This short sharp sentence just made me…

Grain names the Collinson Group’s newly created assistance and claims division – Intana

by Kent Le, July 4th 2014

Following our extensive brand strategy project for the Collinson Group we have developed the name for their new assistance and claims division. The Collinson Group is a global leader in shaping and influencing customer behaviour to drive revenue and add value for their clients. Concluding from the strategic review of the group brand, assistance has become one of the four areas of expertise together with…

Livingstone School – a new free school for the digital age

by Sam Strudwick, July 2nd 2014

Have you ever heard of the Games Workshop? How about Dungeons & Dragons? At Grain we are thrilled to be able to work with the co-founder of these iconic titles. A true pioneer of the UK games industry – Ian Livingstone CBE, one of the founding fathers of the UK games industry. Stereotypically the world of gaming and entertainment doesn’t often neighbour that of education.…

Brand strategy review for the next 20 years of growth – Collinson Group

by Christoph Geppert, July 1st 2014

The Collinson Group has had a remarkable period of growth over the last 20 years and no intentions to change that. Quite the opposite, the target for the next 5 years has been set high. The group has grown organically and through strategic acquisitions and to facilitate the ambitious growth target, the group wanted to fine tune their brand communication to provide the right foundation…

From design student to design professional: how I have polished my skills at Grain

by Sam Strudwick, July 1st 2014 sam strudwick

I am a designer at Grain and just finished my BA (Hons) in Graphic Design at the University of East London. I’d like to share my views on what it’s like to work in the design industry and how Grain is helping me build up my skills and experience in the profession. What may have been the quickest three years of my life have now…

My week at Grain Creative

by Madelyn Postman, June 20th 2014 branding mind map

From Fraser Brydon: After the completion of my GCSE’s at Dr Challoner’s, it was time for work experience and where better to enjoy a week of learning than at Grain. Although having learned about Grain for a brief day last summer, I decided it was time to renew my interest and learn more about the people and processes behind Grain’s successful branding and design. Firstly,…

The importance of branding

by Madelyn Postman, June 20th 2014

Fraser Brydon, who is carrying out a work placement with us this week, has written about ‘The Importance of Branding’: • Branding establishes a relationship between the company and the customer through the product. Successful branding of a well-perceived product creates loyalty to the company. This means that the customer is more likely to pursue another product offered by the company as either a replacement…

Grain team: chocolate cake eaters

by Madelyn Postman, June 16th 2014

Most of the team is in today and we had a bit too much chocolate cake to celebrate Sam’s BA in Graphic Design from the University of East London, James’s completion of his IT course at Amersham & Wycombe College, and our work experience Fraser’s GCSEs. All of this led to some silly photo taking!  

Newland College opens today

by Christoph Geppert, June 7th 2014

We simply cannot stop talking about them. You already heard about Newland College when we announced the launch of its website. But now we are another step closer to the dream that kids from the age of 12 years upwards can enjoy this fantastic new school. Grain has created the identity, website, uniforms and now the signage and interiors for this ground breaking school. Tomorrow…

The latest coffee shop in London

by Christoph Geppert, June 1st 2014

Does London have enough coffee shops nowadays? Maybe. Does London have enough exquisite coffee shops? Certainly not. Competition is getting pretty tough though. This is why our friends Sarah and Charlie came to us to ask for some help to create their new coffee shop. Grain helped shaping the new brand experience and creating a strategy which allows the team to roll out the very…

Relaunch of Devotion website

by Madelyn Postman, May 28th 2014 Devotion-website

A year and a half ago we launched the shiny new website for Devotion, a New York based engagement jewellery brand, after creating the brand strategy, visual identity, packaging, print collateral and storefront design. The collaboration is still flourishing and our role has evolved into brand guardians, looking after Devotion’s social media — Facebook, Pinterest and Twitter — and (drum roll) launching this refresh of…