Our resident future branding expert (now 6 years old) is trying his hand at advertising. The latest is this poster for the “Best shop in town” with enthusiastic customer endorsement.
Superlatives and endorsement
by Madelyn Postman, March 8th 2013
Grain Creative
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Connecting vs Controlling
by Madelyn Postman, February 26th 2013
When we moved office last year, I took a fresh look at some documents we had issued and received over the past years. Reading the language which is used day-by-day in our branding world, I find a lot of it to be militaristic. We talk about “targeting” our market and we “bullet-point” our recommendations. We launch “campaigns” and we aim to “knock ’em dead”! How…
MaKey MaKey fun fun
by Madelyn Postman, February 15th 2013
A wonderful collision of bananas and Pac-Man…eating lunch and the Star Spangled Banner…playing piano on stair steps. It’s MaKey MaKey. Check it out!
Crowdsourcing – yay or nay?
by James Canning, February 14th 2013
Crowdsourcing is becoming increasingly popular nowadays, as fewer companies want to pay big money for good design. By crowdsourcing a design, a company can cut out trying to find a design team to suit their needs and offer a project to the masses with them competing with one another to complete the project. Once completed the company can then choose their favorite design and reward…
Curiosity, discovery, delight and wonder!
by Madelyn Postman, February 12th 2013
A recent experiment with my kids at the weekend reminded me what is at the heart of our creative work: curiosity, discovery, delight and wonder! This came from a book on water experiments: put a vial full of warm water mixed with food colouring at the bottom of a large glass or plastic bowl full of cold water. The warm water with food colouring rises…
Oliver Jeffers: creative inspiration and fun
by Madelyn Postman, January 18th 2013
Check out this short video on children’s author and illustrator Oliver Jeffers to add a little bit of loveliness to your day! Oliver Jeffers Author Film 2013 from Oliver Jeffers on Vimeo.
Grain Creative – 2012 Design Highlights
by Madelyn Postman, January 4th 2013
Amidst the excitement of hitting the ground running in 2013, we are taking a quick look back at our highlights of 2012. Just click on the image below to download a PDF showing some of our naming, luxury branding, packaging, identity and digital projects. Recently we have been talking about what makes us different and why our clients like working with us. Here are our…
A new bank has arrived in New York
by Christoph Geppert, December 18th 2012
Together with our friends at Spring Bank community bank we have developed the identity for the newly named bank. We developed their website, the stationery, the branch interior and the branch signage. Above you see the branch in the Bronx, New York with its new cloths being fitted. The all new Harlem branch is following swiftly. Most banks have a long way to go to…
Tash Ingall’s ‘In a Nutshell’ video
by Madelyn Postman, October 23rd 2012
I absolutely love this video! I want to watch it all day and tell our clients that it will solve all their problems. Tash is designing her way through her third year in the BA (Hons) Graphic Arts course at Bucks New University. She won’t lie for a custard cream. In a nutshell from Tash Ingall on Vimeo.
Mad Men and the Marketing Manager
by Madelyn Postman, September 24th 2012
In the Don Draper days – despite the fact you couldn’t see your hand before your face for cigarette smoke and whiskey fumes – life was smoother for the ad man. But here we are, forty odd years older and wiser and advertising as well as branding have moved on in ways unimaginable back then! And there’s no question of not playing the game –…
3D web design
by Madelyn Postman, August 10th 2012
One of our designers showed me a really cool feature in Firefox – right click the screen to inspect element, then click ‘3D View’ at bottom right and you see – ta da! – all of the layers of code on a site. This is the kind of thing that I love.
Save the world by listening to Jack Johnson?
by Madelyn Postman, May 29th 2012
Yes you can! 1% for the Planet, through which we donate 1% of our turnover to the Woodland Trust and the Centre for Alternative Technology, has put together an album of 41 tracks. All proceeds go to environmental charities. Contact us to get your code to download the album for free (we’ve paid for it already!).
Notting Hill to Marylebone = orange to pink glitter?
by Madelyn Postman, May 13th 2012
My love of colour has recently expanded to include my nails…and a discovery of Nails Inc. The name of the shade which matches Grain’s orange is called Westbourne Grove, which is a stone’s throw from our old office. Our new location in Marylebone corresponds to a pink glitter concoction. Don’t expect a change to our company’s palette anytime soon…but we might be taking a visit…
A Brit’s impressions on brandmarks
by Madelyn Postman, March 6th 2012
Our response from across the pond to Adam Ladd’s brilliant video – our own 5-year-old’s impressions on brandmarks. Original soundtrack by Anthony Postman.
Stationery item of the year
by Madelyn Postman, March 1st 2012
Everybody in the world can be divided between stationery lovers and mere stationery users. I am guessing that the separation would fall quite closely along gender lines. You may have noticed a theme in my recent reading: productivity, happiness, organisation… This Dymo label maker fits into all these categories. A couple of the productivity authors suggested it and I gave in (yes it was a…