A dramatic love story between a man and woman, but with an interesting gender role twist. The latest Chanel No 5 advert directed by Baz Luhrmann, with actors Gisele Bündchen and Michiel Huisman, has provoked a mixture of good, bad and confused responses, but regardless of its reviews, it has certainly managed to stir up a very topical conversation by incorporating an interesting gender role…
Durex have used their Valentine’s campaign to attack the boring clichés linked to this annual event. They’ve created a new commercial which shows a couple mowing down a field of roses and then crashing into each other in a frenzy of excitement. Durex claim the creative approach comes out of research which found that 49 per cent of Brits do not look forward to Valentine’s…
At a conference in Paris this week, Coca Cola’s CMO, Marcos de Quinto, explained why the company was changing its global strategy to market all its products under “One Brand” and how that will help Coca-Cola boost sales amid growing health concerns across the world about sweet drinks. His rationale is that the previous sub-brand strategy, where for example Diet Coke was marketed to sophisticated…