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Grain Creative

Iconic Brand Creation

Thoughts

The golden thread of Brand in fashion

by Madelyn Postman, April 13th 2016

After attending the Westminster Media Forum seminar “The UK fashion industry – digital strategies, IP, international competitiveness and policy priorities,” I had the opportunity to contribute an article for the delegates and policymakers in Westminster, Whitehall and Brussels. “Brand is the number one driver (or barrier) to purchase in the fashion industry.” – Richard Danks, Head of Strategy, Portas Agency, at the seminar. The golden thread…

The Flowering of Floreon

by Drew Durning, April 7th 2016 floreon branding project

The great bard once wrote “That which we call a rose by any other name would smell as sweet,” a phrase sometimes quoted by modern day detractors of the branding industry to imply that you could pick any name out of a hat for a new brand and it would not affect that brand’s fortunes. Well we beg to differ, Mr Shakespeare! Before we developed…

Branding in Education: how can universities brand effectively when heading to Asia?

by Guest, April 4th 2016

Over the years, more and more educational institutions have attempted to enter the Asian market. Some are hugely successful. Some lost millions. What are the X-factors leading to success? “It’s all about good branding!” says Asian region project manager for BMI education company, Kew Pham. Leading a successful fair for more than 30 education companies and universities from all over the world, this month Kew…

U Must be Joking: Uber and the Metrics of Rebranding

by Drew Durning, March 11th 2016

In a perfect world most companies would never need to rebrand because they got it so comprehensively right first time. The logo, colours and typefaces would start out fresh and exciting – the epitome of the new brand’s values – and by the end of the brand’s life they would be classic icons where the brand’s look and feel has become the generic of their…

The Virtuous Circles and Vicious Cycles of Brand Culture

by Drew Durning, February 19th 2016

In a perfect world, brand identity and brand culture would be close to identical. But we live in a world that is far from perfect! Where we live, banks sell PPI to people who can’t claim, insurance companies charge existing customers more than new ones, supermarkets trick their customers with BOGOF deals rather than everyday low prices, food companies encourage the purchase of “healthy” all…

Valentine’s Day: No Romantic Roses – Just Sex Please

by Drew Durning, February 5th 2016

Durex have used their Valentine’s campaign to attack the boring clichés linked to this annual event. They’ve created a new commercial which shows a couple mowing down a field of roses and then crashing into each other in a frenzy of excitement. Durex claim the creative approach comes out of research which found that 49 per cent of Brits do not look forward to Valentine’s…